That same year, Thomas married Mary Pears, Francis's eldest daughter, and was appointed to run the administration in London. Pears as joint proprietor, and ran the Isleworth factory. The next year, Francis' son, Andrew, joined A.

Barratt, sometimes referred to as the father of modern advertising, was appointed bookkeeper in 1864. At The Great Exhibition of 1851, A & F Pears was awarded the prize medal for soap. After three years, Andrew retired and left Francis in charge. In 1835, when his grandson, Francis Pears, joined the business, the firm was renamed A & F Pears. To add to the appeal, Pears gave the soap an aroma reminiscent of an English garden.ĭuring the nineteenth century, Pears built a large market for its soap in the United States.

The clarity of the soap gave it a novel transparent appearance, which provided a marketing advantage. Pears began to experiment with soap purification and eventually managed to produce a gentle soap based on glycerine and other natural products. Pears found that his powders and creams were frequently being used to cover up damage caused by the harshness of the soaps and other beauty products that were in general use at the time, many of which contained arsenic or lead. The fashion among the wealthy of the period was to have pristine white complexions tanned faces were associated with those who laboured outdoors. At that time, Soho was a high-end residential area, and Pears' clientele included many wealthy socialites who took pride in their appearance. He completed his apprenticeship in 1789, established a barber's shop in Gerrard Street in Soho and began to produce cosmetic products. Andrew Pears, the son of a farmer, was born about 1770 in Cornwall and moved from his native Mevagissey to London around 1787.

Glycerine etos